Coty is launching a beauty line with Italian fashion house Marni, beginning with fragrances in 2026.
The freshly inked licensing agreement to develop, produce and distribute a line of fragrances and beauty products will run beyond 2040, according to the two companies.
Sue Nabi, Coty’s chief executive officer, said: “Marni is highly recognized in the fashion industry, with particular brand strength in Asia and Europe. This licensing agreement aligns with Coty’s highly successful strategic direction of focusing on fashion driven licenses with multi-category potential that resonate across key markets.”
Barbara Calò, Marni’s CEO, added that the deal marks a pivotal moment in the evolution of Marni. “Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand’s boundaries, opening up new opportunities of affirmation for Marni.”
Through the agreement with Marni, Coty also strengthens its partnership with its parent company OTB Group, following the recent license renewal with Jil Sander.
“We are very glad to further consolidate our group’s strategic partnership with Coty and to invest in Marni’s successful ability to explore new, relevant business grounds. This long-term vision agreement gives Marni the opportunity to shape its values in new creative ways and to strengthen its luxury positioning by landing in the world of beauty and fragrances,” said Ubaldo Minelli, OTB Group CEO.
In prestige, Coty has licenses with Gucci, Calvin Klein, Hugo Boss, Marc Jacobs, Chloé, Davidoff, Tiffany & Co., Joop, Jil Sander, Roberto Cavalli and Escada among others.
“If you look over the last year, we have extended some of the very big partnerships that we had with Hugo Boss, Davidoff, Marc Jacobs and more,” said Jean Holtzmann, Coty’s chief brand officer for prestige.
“It really fits with this idea of diversifying the portfolio, but also catering to different demographics. Marni has a very special place in the fashion universe. Fashion people say Marni is actually the fashion people’s fashion brand so I think there is really something unique,” he continued. “It’s interesting that it’s also reinforcing our partnership with OTB, which is obviously with whom we have a long-standing relationship.”
At the same time, WWD understands that the Miu Miu license won’t be renewed. Coty Inc. and the Prada Group originally signed a deal to produce prestige fragrances under the Miu Miu label back in 2013.
